Friday, June 20, 2008

Four Lures for Internet Recruiters

Through this job search, I've been told time and time again that one can't just post a resume online and expect to find a job. And yet, somehow, I've had quite a few calls and emails from recruiters who pick it out and ask me to apply for jobs they have open. At least one has materialized into a frontrunner in my current list. So how does my resume beat the odds?

Multiple Outlets

My resume is posted on a number of sites. It's on Monster.com, the Boston Globe site, the Boston Business Journal, and the Wall Street Journal. I have joined profile based networking sites like Damsels in Success, LinkedIn and the Downtown Women's Club. I'm on niche sites, like HigherEdJobs.com (where I found my first development gig), Hire Culture, NEDRA, AFP and its Massachusetts chapter, and the Chronicle of Philanthropy. The more you're out there, the more chances of being found.

Keywords

To rise to the top of the online resume pile, you need to know what people are looking for. Since I am looking to do more writing, either in development, publishing, or marketing/PR, I have tailored my resume to include words like editing, writing, and proofreading, and getting rid of more generic words like developed and created. Likewise, supervisor becomes manager. It's a matter of knowing what keywords will attract recruiters.

Refreshing

On the Boston Globe site, I refresh my resume every week, even if I haven't made any edits. This put it in the "new resume listings" pile, and makes it easier for recruiters to find. No one is going to look at a resume that's been sitting around for months. Not every job site has the option to "refresh," so I will go in on other sites and tweak words here and there on a regular basis to make it "new."

Social Media and Web Presence

Once a recruiter has peeked at your resume, make it easy for her to find out more about you. Since LinkedIn and Facebook are becoming more common recruiting tools, be sure to have pages on both. Flesh out your profiles, and, in the case of Facebook, keep it clean and professional. As Diane Danielson pointed out in her recent Smash the Ladder podcast, most people are not so great at organizing their business cards, so the ability to be found on Google easily is crucial to introducing yourself. This is something I'm working more on, because I have to contend with another Kate Hutchinson who already owns www.katehutchinson.com and outranks me on Google. So spreading my presence on the web makes me more identifiable to recruiters. Particularly since I'm not a photographer located in Canada.

Please feel free to share any other tips you have for attracting people to your resume online.

1 responses:

dkdanielson said...

In the case of online "twins," you might want to start using your middle initial. Sometimes that helps. Also check ZoomInfo and make sure they have you correctly listed too.

Diane


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